{"id":86909,"date":"2025-07-23T19:33:58","date_gmt":"2025-07-23T17:33:58","guid":{"rendered":"https:\/\/alpifashionmagazine.com\/journal\/?p=86909"},"modified":"2025-07-23T19:36:13","modified_gmt":"2025-07-23T17:36:13","slug":"b-iconic-milano-fashion-week-2025-nuovo-format-moda-esperienziale","status":"publish","type":"post","link":"https:\/\/alpifashionmagazine.com\/journal\/b-iconic-milano-fashion-week-2025-nuovo-format-moda-esperienziale\/","title":{"rendered":"B-ICONIC: il nuovo codice della moda prende forma a Milano"},"content":{"rendered":"<div class=\"gtranslate_wrapper\" id=\"gt-wrapper-62939870\"><\/div>\n<p>La <strong><a href=\"https:\/\/alpifashionmagazine.com\/journal\/milano-fashion-week-donna-2025\/\">Milano Fashion Week<\/a> di settembre 2025<\/strong> si prepara a vivere una svolta culturale ed estetica con il debutto di <strong>B-ICONIC<\/strong>, un format rivoluzionario che unisce moda, musica e lifestyle in un\u2019esperienza immersiva e multisensoriale. Appuntamento il <strong>23 e 24 settembre<\/strong> ai <strong>Magazzini Generali<\/strong>, dove la passerella si trasforma in palcoscenico condiviso, aperto al pubblico, ai creativi e al futuro stesso del sistema moda.<\/p>\n<h2><strong>Oltre la sfilata: un palcoscenico esperienziale per la nuova generazione di brand<\/strong><\/h2>\n<p>B-ICONIC nasce come risposta visionaria alla necessit\u00e0 di superare i confini tradizionali della Fashion Week. Al centro, <strong>la nuova generazione di brand emergenti<\/strong>, selezionati per il loro approccio identitario, sostenibile e dirompente. Il pubblico \u2014 buyer, stampa, influencer e consumatori finali \u2014 non \u00e8 pi\u00f9 spettatore, ma parte attiva di un racconto fluido, ibrido, coinvolgente.<\/p>\n<p>Sfilate immersive, performance dal vivo, dj set e concerti costruiscono un <strong>ecosistema narrativo<\/strong>, dove ogni brand trova la sua voce e il suo spazio. Ma B-ICONIC \u00e8 anche piattaforma strategica: produzione di contenuti multicanale, consulenza per mercati internazionali e servizi integrati di comunicazione e sviluppo collezioni.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-86914\" src=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2025\/07\/B-ICONIC.webp\" alt=\"B-ICONIC\" width=\"640\" height=\"960\" srcset=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2025\/07\/B-ICONIC.webp 640w, https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2025\/07\/B-ICONIC-200x300.webp 200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><strong>Una visione firmata da tre pionieri del fashion system<\/strong><\/h2>\n<p>A guidare il progetto, tre figure di riferimento nel panorama moda internazionale:<\/p>\n<ul>\n<li><strong>Giulio Di Sabato<\/strong>, ambasciatore del Made in Italy e fondatore di <a title=\"Sari Spazio\" href=\"https:\/\/www.instagram.com\/sarispazioshowroom\/\" target=\"_blank\" rel=\"noopener\">Sari Spazio<\/a>, che ha contribuito a lanciare marchi iconici come Matthew Williamson e Jacob Cohen;<\/li>\n<li><strong>Simone Ruggeri<\/strong>, esperto in comunicazione e AI applicata al marketing del lusso, CEO di Caremoli &amp; Ruggeri e oggi Fashion &amp; Marketing AI Director per The Rob Rockefeller S.C.;<\/li>\n<li><strong>Mitch Mihic<\/strong>, nome di rilievo nel wholesale e nello sviluppo di brand su scala globale, fondatore di Milk &amp; Roses Fashion.<\/li>\n<\/ul>\n<p>Insieme, hanno immaginato un <strong>linguaggio nuovo per la moda<\/strong>, dove l\u2019estetica incontra il business, la creativit\u00e0 diventa sistema e la visione diventa impatto.<\/p>\n<p><strong>B-ICONIC \u00e8 pi\u00f9 di un evento: \u00e8 il manifesto della moda che verr\u00e0. Accessibile, esperienziale, globale. E profondamente contemporanea.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Milano Fashion Week di settembre 2025 si prepara a vivere una svolta culturale ed estetica con il debutto di B-ICONIC, un format rivoluzionario che unisce moda, musica e lifestyle in un\u2019esperienza immersiva e multisensoriale. Appuntamento il 23 e 24 settembre ai Magazzini Generali, dove la passerella si trasforma in palcoscenico condiviso, aperto al pubblico, ai creativi e al futuro stesso del sistema moda. Oltre la sfilata: un palcoscenico esperienziale per la nuova generazione di brand B-ICONIC nasce come risposta visionaria alla necessit\u00e0 di superare i confini tradizionali della Fashion Week. Al centro, la nuova generazione di brand emergenti, selezionati [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":86912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"bk_post_subtitle":"","footnotes":""},"categories":[427,12],"tags":[],"class_list":["post-86909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-notizie","post--single"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"B-ICONIC debutta a Milano con un nuovo format che fonde moda, musica e contenuti. 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