{"id":73690,"date":"2022-04-21T19:10:59","date_gmt":"2022-04-21T17:10:59","guid":{"rendered":"https:\/\/alpifashionmagazine.com\/journal\/?p=73690"},"modified":"2022-04-21T19:10:59","modified_gmt":"2022-04-21T17:10:59","slug":"victorias-secret-marchio-dedicato-ai-giovanissimi","status":"publish","type":"post","link":"https:\/\/alpifashionmagazine.com\/journal\/victorias-secret-marchio-dedicato-ai-giovanissimi\/","title":{"rendered":"Victoria&#8217;s secret lancia un marchio digitale dedicato ai giovanissimi"},"content":{"rendered":"<div class=\"gtranslate_wrapper\" id=\"gt-wrapper-33455129\"><\/div>\n<p><a href=\"https:\/\/alpifashionmagazine.com\/journal\/victoria-s-secret-arriva-a-roma\/\"><strong>Victoria\u2019s Secret<\/strong><\/a> debutta nel mercato dei giovanissimi con <strong>Happy Nation: <\/strong>la nuova etichetta lanciata dalla societ\u00e0 a cui fa capo il celebre marchio americano di lingerie con cui si avvia un nuovo business tutto virtuale. Per il brand americano <a title=\"www.happynation.com\" href=\"https:\/\/happynation.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Happy Nation<\/strong><\/a> \u00e8 decisamente il primo progetto metaverse related con capi genderless e pensato per la fascia di et\u00e0 compresa tra gli\u00a0 8 e i 14 anni.<\/p>\n<h2>Victoria&#8217;s secret, il nuovo marchio digitale si attiver\u00e0 nel metaverso<\/h2>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-73690 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2022\/04\/Happy-Nation-1_480x640.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-73697\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-73697'>\n\t\t\t\tHappynation.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2022\/04\/Happy-Nation-2_480x640.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-73700\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-73700'>\n\t\t\t\tHappynation.com\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Seguendo l&#8217;azienda, <strong>Happy Nation<\/strong> si attiver\u00e0 nel metaverso attraverso una piattaforma di gioco per il pubblico di riferimento, che verr\u00e0 lanciata entro la fine dell&#8217;estate. I<strong>l nuovo brand con capi che potranno essere acquistati solo online, <\/strong>come specifica la societ\u00e0, sar\u00e0 inoltre svincolato da <strong>Victoria&#8217;s Secret<\/strong> il prima possibile e avr\u00e0 una propria autonomia.<\/p>\n<h3 class=\"LC20lb MBeuO DKV0Md\">Happy Nation e la svolta gender fluid<\/h3>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-73690 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2022\/04\/Happy-Nation-2_480x640-2.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-2-73708\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-73708'>\n\t\t\t\tHappynation.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/alpifashionmagazine.com\/journal\/wp-content\/uploads\/2022\/04\/Happy-Nation-3_480x640.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-2-73709\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-73709'>\n\t\t\t\tHappynation.com\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>La principale caratteristica della nuova etichetta riguarda il taglio dei capi, che sono tutti genderless:<\/strong> dalle felpe, ai pantaloni, agli shorts,\u00a0 alle t-shirt, ma anche intimo e bras sono interamente digitali e possono essere indossati sia da avatar maschili che femminili. \u00ab<em>Questi anni possono essere un periodo di immensi cambiamenti e sfide per i preadolescenti che per i loro genitori &#8211; <\/em>ha chiosato <strong>Claudine Rankin, <\/strong>general manager della nuova etichetta &#8211; <strong>\u00a0<\/strong><em>quindi speriamo che Happy Nation possa fornire l&#8217;autenticit\u00e0 che le giovani generazioni bramano, offrendo abiti comodi e prodotti per la cura del corpo adatti\u00bb. <\/em>Infine, siccome la natura del progetto in questione \u00e8\u00a0 altamente digitale, il brand americano ha chiarito che al momento non si ha\u00a0 alcuna intenzione di aprire i primi negozi fisici di Happy Nation e che il nuovo marchio \u00ab<em>coinvolger\u00e0 i suoi clienti sulle piattaforme pi\u00f9 utilizzate\u00bb<\/em>. Insomma non mancheremo di seguire l&#8217;entrata di <strong>Victoria&#8217;s Secret<\/strong> nel metaverso.<\/p>\n<p style=\"text-align: right;\"><em>valeriagennaro@alpifashionmagazione.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria\u2019s Secret debutta nel mercato dei giovanissimi con Happy Nation: la nuova etichetta lanciata dalla societ\u00e0 a cui fa capo il celebre marchio americano di lingerie con cui si avvia un nuovo business tutto virtuale. Per il brand americano Happy Nation \u00e8 decisamente il primo progetto metaverse related con capi genderless e pensato per la fascia di et\u00e0 compresa tra gli\u00a0 8 e i 14 anni. Victoria&#8217;s secret, il nuovo marchio digitale si attiver\u00e0 nel metaverso Seguendo l&#8217;azienda, Happy Nation si attiver\u00e0 nel metaverso attraverso una piattaforma di gioco per il pubblico di riferimento, che verr\u00e0 lanciata entro la fine [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":73767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1701,12],"tags":[],"class_list":["post-73690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bambini","category-notizie","post--single"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Victoria\u2019s Secret debutta nel mercato dei giovanissimi con Happy Nation: nuova etichetta lanciata dalla societ\u00e0 a cui fa capo il marchio americano di lingerie\" \/>\n\t<meta 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